Boutique Agency.
Monster Ideas.

We know you’re short on time, and spending hours
on our Web site was certainly not part of your plans for today.
So here goes our pitch! It’s simple!

Like a burger gone supersized, we take a small idea and
make it big. We take a big idea and make it huge.
Our highly-skilled and energetic team leaps out of
the box to create industry buzz around your company
and product-bringing plenty of traffic your way.

Whether you’re a new business or an
already-established company, M-Squared PR helps
secure your spot in the marketplace while helping
your business grow.




Each client, brand and product is different and deserves a customized, strategic plan for maximum impact. Once we get to know your company, your goals become our goals and your message becomes our message. From pitch-to-publication, we tailor a plan for positive results by simply doing what we do best.”

Public Relations Writing BE SEEN
Other Services GOT YOU COVERED
Media Relations WE INFORM THEM
Development of Brand Elements WHO YOU ARE

Want results?
We’ve got them!

The nature of public relations demands an ongoing relationship between an organization and its public relations advocate. The M-Squared PR team is dedicated to building a relationship that provides value to your organization. See how our clients have benefited from a relationship with M-Squared PR. Check out some of our work by clicking on the boxes below:

Click to View Our Client List »
  • Four Seasons Hotel Atlanta
  • The Spa at Four Seasons Hotel Atlanta
  • Fairmont Southampton (Bermuda)
  • Four Seasons Resort Nevis (West Indies)
  • The Brice-A Kimpton Hotel (Savannah)
  • The Cowfish (Raleigh, Charlotte and Atlanta)
  • eeZ Fusion & Sushi (Charlotte)
  • Chef Ed Harris
    (CHOPPED/Food Network Winner, Season 4)
  • Chef Linkie Marais (Nationwide)
  • Chequers Seafood Grille
  • Park 75 (Atlanta, GA)
  • Yoforia (Atlanta, GA; Charlotte, NC)
  • CamiCakes (Atlanta, GA)
  • Morelli’s (Atlanta, GA)
  • Five Guys (Atlanta, GA)
  • Burger Tap (Atlanta, GA)
  • Good Food on Montford (Charlotte, NC)
  • Barrington’s Restaurant (Charlotte, NC)
  • Stagioni (Charlotte, NC)
  • Ivy Mountain Distillery (Mt. Airy)
  • The Fig Tree (Charlotte, NC)
  • Chequers Seafood + Steak (E. Cobb, Ga.)
  • DaVinci's Donuts
  • Davio's Atlanta
  • Wolfgang Puck Kitchen & Bar
  • Reid's Fine Foods
  • Arnall Golden Gregory
    (commercial real estate division)
  • Thompson Dawson
  • GS Development (Tifton, GA)
  • Markets at Town Center (Jacksonville, FL)
  • Pinehill Investments (Atlanta, GA)
  • Ben Carter Properties (Atlanta, GA)
  • W Downtown (condos, Atlanta, GA)
  • Hotel Equities (Atlanta, GA)
  • LBA Hospitality
  • James Hurley Designs (Atlanta, GA)
  • Tiffany & Co. (Atlanta, GA)
  • City Dog Market (Atlanta, GA)
  • abbi (Nationwide)
  • Exogear (Nationwide)
  • TAG Concepts Salons (Atlanta, GA)
  • KEUNE Haircosmetics of North America (Nationwide)
  • Mayors Jewelers (five locations, Atlanta, GA)
  • Jackson Charles Home
  • Northlake Mall (Charlotte, NC)
  • Creative Loafing
  • (‘Best Of issue), (Atlanta, GA)
  • Hilliard Studio Method (CLT)
  • BODIES (Atlanta, GA)
  • Dialog in the Dark (Atlanta, GA)
  • Stars and Strikes Family Entertainment Center (five locations, Metro Atlanta)
  • Hotel Restaurant Week (Atlanta, 2011 - 2012; + Miami, Chicago 2013)
  • A Bride For All Seasons
  • Medical University of South Carolina                                          (Charleston, SC)
  • Precision Weight Loss Centers
    (five locations, Metro Atlanta)
  • Department of Energy and the National Environmental Justice Conference (Washington, D.C.)
  • ROC House Fitness Spa (Atlanta, GA)
  • 1415402356544

    Maximizing Conference Media for Hotel Client

    Maximizing Conference Media for Hotel Client

    The annual Hunter Hotel Investment Conference is considered one of the top four hotel investment conferences in the nation, attracting key players in the hotel investment industry. Prior to LBA Hospitality attending, the M-Squared PR team identified the conference as a place not only to broker hotel deals, but bolster media partnerships.

    Our team developed a list of market trends, company objectives and industry challenges specific to each of the LBA executives attending the conference. Concepts were carefully honed and pitched to a list of trade media attending the conference. In the individually-tailored pitch letters, M-Squared included biographical information and availability of the LBA executives in attendance, inviting the media to schedule conversations about topics of interest and solicit comments for other pieces they had in development.

    M-Squared garnered three meetings with top-tier hotel industry publications, fielded invitations to media events, and made face-to-face introductions to editors and reporters from other notable publications. At the conference’s conclusion, nearly 20 placements and e-newsletters linking to articles referencing LBA, have been published. An estimated audience of more than 423,704 readers have viewed the articles. Pending coverage includes an executive interview with LBA’s president, hotel opening announcements, inclusions in publication surveys and company listings.

    Published Coverage:

  • 3

    The Brice Hotel

    The Brice Hotel

    On a mission to expand into the Southeast region of the U.S., Kimpton Hotels & Restaurants, a world renowned hospitality brand claiming 59 boutique hotels in over 27 cities nationwide, debuted The Brice hotel in Summer 2014.

    Nestled in the charming historic district of Savannah, Georgia, The Brice was the newest addition to the Kimpton family and the only location in Georgia.

    A haven for stylish and travel savvy guests from around the world, The Brice reached out to M-Squared Public Relations to assist in their expansion initiative. Together, M-Squared hit the ground running with their comprehensive PR campaign, which included a full scale Grand Opening celebration, national media outreach and continuous branding and promotion of The Brice’s unique features and guest amenities.

    For their Grand Opening in June 2014, a collaborative effort between the two entities resulted in an evening of “Southern Serendipity.” Attendees enjoyed an incomparable experience complete with interactive self-guided tours, performances by live street musicians, equine vaulting, drag queens modeling couture gowns and much more. The event paid homage to Savannah’s rich cultural and exemplified The Brice’s unique concept of “southern charm.”

    Book your Savannah stay at bricehotel.com




    In 2015, M-Squared PR client Chef Bruce Moffett sought the firm's assistance in bringing attention and recognition to Charlotte’s culinary scene. In a perfect world, Moffett wanted Charlotte to gain the distinction of a “culinary destination” among regional and national food media and organizations that recognize culinary talent.

    M-Squared PR developed the campaign, 'Charlotte Cooks Too' i.e. #CharlotteCooksToo and positioned Moffett to spearhead it.

    With a targeted public relations strategy at the forefront of the campaign, Moffett quickly succeeded at becoming synonymous with a message that even Charlotte real estate developers, hospitality professionals and travel bureaus wanted to embrace because the campaign supported their initiatives to position Charlotte as an ideal destination to live, work, play—and eat!

    With no end date in mind for the campaign, public relations will be the cornerstone of the campaign, which is expected to garner awards, media coverage and revenue for Charlotte’s culinary community.


  • IMZ_0641

    Social Media Campaign: @GoodFoodCLT

    Social Media Campaign: @GoodFoodCLT

    Despite being one of Charlotte’s most popular and ‘hip’ restaurants since 2010, Good Food on Montford realized it was disconnected from any of its diners without a presence on the popular social media platform, instagram.

    In June 2015, M-Squared PR launched Instagram for Good Food, and the account took off with immediate success. @goodfoodclt gained hundreds of followers, offering pictures of new dishes, daily specials and “behind the scenes” pictures from the kitchen.

    The Instagram page gives diners a chance to see the restaurant in a different light. It can also entice people to leave their kitchen at home for the night, or make plans to visit Good Food on Montford on another night. Often, people will comment on a photo, tagging the username of a friend, and adding “Drinks after work?” or “Date night Friday?”

    M-Squared PR capitalized on the marketing and PR benefits of the social media platform to provide diners with even more reason to visit Good Food on Montford on a regular basis, and providing an additional tool for customer engagement.


Founded by owner and president Marsha Middleton in 2008, M-Squared is an independent, boutique public relations firm with more than 19-years of experience across a variety of industries and specializing in the luxury, retail, hotel, tourism, medical, food and beverage and real estate markets.

Our work is innovative, creative and results oriented. Our messages are on-target and reach the audiences that matter, thanks to the long-term relationships we’ve established with members of local and national media. We work hard, we work smart and we have fun doing it.

We maintain a select client base to ensure the highest level of personalized service and attention. When clients call, we answer. When clients e-mail, we respond immediately. Clients are never bounced around from rep to rep or prioritized, as is often the case with larger firms. We’ll feel like a part of your company, yet as an outside agency we maintain objectivity and perspective.

We’re passionate about our clients and our community. Every year, we donate our time and services to organizations including the National Black Arts Festival; March of Dimes; the Grady Health System Cancer Center for Excellence, Meals on Wheels and many others.

Awards include the 2011 Social Media Award by the Senior Citizen Services of Metropolitan Atlanta and the Home Office Business Achievement award from the Atlanta Business League. And they’re not the only ones who love us.

Here’s what our clients have to say about us: View their testimonials »

Join Our Team

We are always searching for talented public relations professionals to join our team and serve our growing roster of clients.To inquire about open positions, please email join@msquaredpr.com

We are also looking for bright, highly-motivated interns to join our team. You must be seeking a degree in public relations, communications, or an industry-related field. Rising seniors, seniors or college graduates only.To inquire about internships, email your resume, cover letter and at least two writing samples to internship@msquaredpr.com


241 W. Wieuca Rd.
Suite 260
Atlanta, GA 30342
P. 404.303.7797



2820 Selwyn Avenue
Suite 615
Charlotte, NC 28209
P. 704.743.8613

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