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Boutique Agency.
Monster Ideas.

We know you’re short on time, and spending hours
on our Web site was certainly not part of your plans for today.
So here goes our pitch! It’s simple!

Like a burger gone supersized, we take a small idea and
make it big. We take a big idea and make it huge.
Our highly-skilled and energetic team leaps out of
the box to create industry buzz around your company
and product-bringing plenty of traffic your way.

Whether you’re a new business or an
already-established company, M-Squared PR helps
secure your spot in the marketplace while helping
your business grow.

 

Newsletter

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Each client, brand and product is different and deserves a customized, strategic plan for maximum impact. Once we get to know your company, your goals become our goals and your message becomes our message. From pitch-to-publication, we tailor a plan for positive results by simply doing what we do best.”

Public Relations Writing BE SEEN
Other Services GOT YOU COVERED
Media Relations WE INFORM THEM
Development of Brand Elements WHO YOU ARE
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Want results?
We’ve got them!

The nature of public relations demands an ongoing relationship between an organization and its public relations advocate. The M-Squared PR team is dedicated to building a relationship that provides value to your organization. See how our clients have benefited from a relationship with M-Squared PR. Check out some of our work by clicking on the boxes below:

Click to View Our Client List »
CLIENT LIST
HOTELS/HOSPITALITY
  • Four Seasons Hotel Atlanta
  • The Spa at Four Seasons Hotel Atlanta
  • Fairmont Southampton (Bermuda)
  • Four Seasons Resort Nevis (West Indies)
  • The Brice-A Kimpton Hotel (Savannah)
FOOD/BEVERAGE CHEFS
  • The Cowfish (Raleigh, Charlotte, Birmingham and Atlanta)
  • eeZ Fusion & Sushi (Charlotte)
  • Chef Ed Harris
    (CHOPPED/Food Network Winner, Season 4)
  • Chef Linkie Marais (Nationwide)
  • Chequers Seafood Grille
  • Bar Margot (Atlanta, GA)
  • CamiCakes (Atlanta, GA)
  • Five Guys (Atlanta, GA)
  • Fork! (Cornelius, NC)
  • Good Food on Montford (Charlotte, NC)
  • Barrington’s Restaurant (Charlotte, NC)
  • Stagioni (Charlotte, NC)
  • Ivy Mountain Distillery (Mt. Airy)
  • The Fig Tree (Charlotte, NC)
  • Chequers Seafood + Steak (E. Cobb, Ga.)
  • DaVinci's Donuts
  • Davio's Atlanta
  • Wolfgang Puck Kitchen & Bar
  • Reid's Fine Foods
  • Halal Guys (Atlanta, GA are)
  • Fogo de Chão
  • Buffalo Nickel (Asheville, NC)
REAL ESTATE
  • Arnall Golden Gregory
    (commercial real estate division)
  • Thompson Dawson
  • GS Development (Tifton, GA)
  • Markets at Town Center (Jacksonville, FL)
  • Pinehill Investments (Atlanta, GA)
  • Ben Carter Properties (Atlanta, GA)
  • W Downtown (condos, Atlanta, GA)
  • Hotel Equities (Atlanta, GA)
  • LBA Hospitality
FASHION/RETAIL
  • James Hurley Designs (Atlanta, GA)
  • Tiffany & Co. (Atlanta, GA)
  • City Dog Market (Atlanta, GA)
  • abbi (Nationwide)
  • TAG Concepts Salons (Atlanta, GA)
  • KEUNE Haircosmetics of North America (Nationwide)
  • Mayors Jewelers (five locations, Atlanta, GA)
  • Jackson Charles Home
  • Northlake Mall (Charlotte, NC)
OTHER
  • Creative Loafing
  • (‘Best Of issue), (Atlanta, GA)
  • Hilliard Studio Method (CLT)
ATTRACTIONS
  • BODIES (Atlanta, GA)
  • Dialog in the Dark (Atlanta, GA)
  • Stars and Strikes Family Entertainment Center (five locations, Metro Atlanta)
Events
  • Hotel Restaurant Week (Atlanta, 2011 - 2012; + Miami, Chicago 2013)
  • A Bride For All Seasons
Health/Fitness
  • Medical University of South Carolina                                          (Charleston, SC)
  • Precision Weight Loss Centers
    (five locations, Metro Atlanta)
  • Department of Energy and the National Environmental Justice Conference (Washington, D.C.)
  • ROC House Fitness Spa (Atlanta, GA)
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    The Perfectly-Designed PR Plan

    The Perfectly-Designed PR Plan

    Lauren Nicole Designs hired M2PR in January 2017 to help increase the interior design brand’s exposure in the Charlotte market and beyond through media relations, speaking engagements and networking opportunities.

    M2PR has positioned lead designer Lauren Clement as a go-to interior design expert for publications such as the Charlotte Observer and television programs like WBTV’s “Morning Break.” Offering advice on fabric pairings, kitchen renovations, planning outdoor living spaces and designing with the Pantone Color of the Year, Lauren’s work also has been featured in several magazines and blogs, including Home Design & Decor, Charlotte Home & Garden and QC Exclusive.

    In addition to media coverage, M2PR helps connect Lauren to a wider audience through event participation, such as leading a workshop series titled “Design 101.” M2PR also teaches social media best practices and assists with management of the Lauren Nicole Designs website, blog, email marketing, Houzz profile, Facebook page and Twitter account.

    With M2PR handling all the marketing and media relations details, Lauren is able to focus her time on creating beautiful and functional living spaces for her many clients.

     

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    NY Street Food Takeover in Atlanta

    NY Street Food Takeover in Atlanta

    When the world famous Halal Guys reached out to M-Squared PR for help with the opening of their first ever Georgia location, excited was an understatement. The M2PR rockstars put their media relations and event planning skills to the test. The result? 60+ placements in three months for the brand including hits in the Atlanta Journal Constitution, Creative Loafing, Atlanta Magazine, Eater, Atlanta Plugged In and more.

    On the morning of the grand opening, The Halal Guys were greeted with 200+ guests lined up, some as early as 7 a.m., to get a taste of their famous gyro and chicken platters. The line was consistently out the door for the next several weeks. After a successful opening M2PR continued to keep Halal Guys relevant by creating several campaigns to push diners to the restaurant during slow hours. It’s safe to say the ATL can’t get enough of the Halal Guys.

     

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    Creating A Hotel Hangout

    Creating A Hotel Hangout

    In early 2017, M-Squared PR worked to elevate the Westin Atlanta Perimeter North’s food and beverage program. The hotel’s on-site restaurant, SAVOR bar & kitchen is located on a private lake, nestled in the bustling Atlanta perimeter. M-Squared PR brought SAVOR to the forefront of the Atlanta happy hour and patio scene.

    By establishing “SAVOR At The Lake” weekly Thursday happy hours and securing a sought-after DJ, SAVOR’s patio was transformed into an after-work hang out spot for Atlanta’s perimeter business scene, local influencers, and more. M-Squared even capitalized on the timely I-85 collapse, creating cocktail specials named after our traffic woes and inviting those who work in the area to wait out the traffic at Westin by sipping on a “Gridlock” or “Stop & Go” on SAVOR’s patio. Soon, area businesses were seeking out SAVOR and its patio for their events and happy hours, and perimeter-area residents were choosing SAVOR bar & kitchen for a lakeside drink and dinner.

    Through media relations, social media efforts, quippy graphics and strategic planning, M-Squared PR enhanced the food and beverage scene at the Westin, making SAVOR bar & kitchen a known name and destination.

     

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    Bringing Them All To The Mall

    Bringing Them All To The Mall

    In 2016, Northlake Mall sought help to root itself deeper in the Charlotte community. With that mission, M-Squared PR set out to produce family-friendly events at the mall, partner Northlake Mall with local charities and secure positive, community-based media placements.

    In doing so, we presented Northlake Mall’s first-ever holiday kickoff and tree lighting ceremony, complete with a local celebrity emcee, performances from local dance and singing groups and Santa Claus’ arrival. This event was attended by more than 100 people, and garnered coverage on local TV and in local print publications.

    At the beginning of 2017, M-Squared PR organized a “Free Fitness Saturday” taking place the first Saturday of every month, with instructors provided by a nearby YMCA. This has been met with strong positive reaction from the community, as well as the media. WCNC-TV’s Hannah Welker previewed one of the first events with several live interviews and a live exercise demonstration. Local print publications have also featured the event, helping with the growing number of participants each month.

    Finally, M-Squared PR spearheaded a Summer Camp Expo in partnership with Macaroni Kid in Spring 2017. This allowed parents to peruse local summer camps and register their children before spots were filled. In the works for Fall 2017: a Tiny House Tour in the mall’s parking lot! Stay tuned!

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Founded by owner and president Marsha Middleton in 2008, M-Squared is an independent, boutique public relations firm with more than 19-years of experience across a variety of industries and specializing in the luxury, retail, hotel, tourism, medical, food and beverage and real estate markets.

Our work is innovative, creative and results oriented. Our messages are on-target and reach the audiences that matter, thanks to the long-term relationships we’ve established with members of local and national media. We work hard, we work smart and we have fun doing it.

We maintain a select client base to ensure the highest level of personalized service and attention. When clients call, we answer. When clients e-mail, we respond immediately. Clients are never bounced around from rep to rep or prioritized, as is often the case with larger firms. We’ll feel like a part of your company, yet as an outside agency we maintain objectivity and perspective.

We’re passionate about our clients and our community. Every year, we donate our time and services to organizations including the National Black Arts Festival; March of Dimes; the Grady Health System Cancer Center for Excellence, Meals on Wheels and many others.

Awards include the 2011 Social Media Award by the Senior Citizen Services of Metropolitan Atlanta and the Home Office Business Achievement award from the Atlanta Business League. And they’re not the only ones who love us.

Here’s what our clients have to say about us: View their testimonials »

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Join Our Team

We are always searching for talented public relations professionals to join our team and serve our growing roster of clients.To inquire about open positions, please email join@msquaredpr.com

We are also looking for bright, highly-motivated interns to join our team. You must be seeking a degree in public relations, communications, or an industry-related field. Rising seniors, seniors or college graduates only.To inquire about internships, email your resume, cover letter and at least two writing samples to internship@msquaredpr.com

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OUR INFO
Atlanta
241 W. Wieuca Rd.
Suite 260
Atlanta, GA 30342
P. 404.303.7797

GENERAL INQUIRIES
hello@msquaredpr.com

NEW BUSINESS
newbiz@msquaredpr.com


Charlotte
1000 W. Morehead Street
Suite 110
Charlotte, NC 28208
P. 704.733.9657

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