Media Relations

In order to receive positive public relations impact for our clients, we target publications and journalists that cover each client’s industry and area of business.  At the beginning of the public relations program, M-Squared Public Relations helps clients identify key industry verticals and target readership. Whether you want to focus on high circulation publications, regional, or target only general business publications, we customize each media list to accommodate clients’ individual requirements.

Press Releases

The best way to communicate company news is through a press release.  M-Squared Public Relations writes client press releases, organizes newswire distribution and engages in pitching to clients’ target media list.  We track and document all coverage received and provide the client with media clippings.

Media Interview Facilitation

M-Squared believes in fully preparing clients for all communication with the media.  Whether the client has a telephone interview or an in-person media meeting at a tradeshow, M-Squared is involved in the entire interview process, from pitch to publication.

• Preparation

M-Squared specialists help clients prepare for media interviews by providing:
• Background information on the publication
• Past articles written by the journalist and/or published in the publication
• Details of upcoming editorial calendar features

• Facilitation

M-Squared offers clients a smooth, stress-free interview process, from facilitating and moderating conference calls to providing clients with maps and directions for in-person media meetings.

• Follow-up

M-Squared conducts post interview follow up with the journalist to offer additional information and to ensure that the client’s message has been communicated effectively.

Clipping Service

M-Squared monitors clients’ planned coverage on a daily basis.  A clear pipeline of upcoming coverage is presented to the client and a notification is distributed on the day of publication.  M-Squared provides digital clippings for all online coverage and liaises with publications to ensure that clients receive copies of articles published in print.

Media Training

We prepare you for every media opportunity facing you and your company. We believe that proactive planning is the only way to go into a media interview. Furthermore, it is essential to have exact sound bites planned in advance.
Successfully dealing with the media is often no different from succeeding in any other part of your business; it requires planning, strategy and effort.
Whether you are preparing for interviews for radio, TV or print media, we can make you shine. Our goal is simple: to make you confident, comfortable and relaxed in any interview situation and give you the ability to control your message.
Our primary training method is intense, one-on-one and small group, videotaped, media interview sessions. This is the process where the new techniques are ingrained into each participant's skill set.

Clients

M-Squared Public Relations caters specifically to clients that are looking for a measurable return on investment from their public relations program.